The new identity keeps the red script from the original banner and pairs it with a tire mark and heavy road-sign lettering. It works on the website, signage, uniforms, the mobile service van and social media.
Red signals urgency and points to the next step, which suits a driver who needs a tire now. Charcoal reads as strong and dependable. White keeps prices and stock easy to compare.
Signal Red#C41E2A
Buttons, logo, phone number
Asphalt#14171A
Headings, header, footer
Garage White#F7F7F5
Backgrounds
In-Stock Green#1F8A53
Stock status only
Ready-to-run post styles for Instagram, Facebook and Google Business Profile.
Customers see what's on the rack at each shop before they call or drive over.
Appointment buttons on every section, the way national chains turn visitors into customers.
Clean, light layout that reads in daylight on a phone at the roadside.
Built to support the Google Business Profile, reviews and local search.